
'Director David Ma creates the movie-inspired videos. Ma told Business Insider: \"The idea came when I was on Instagram scrolling through recipe videos. So many were shot overhead, with hyperlapsed footage and an all-too familiar stock music track. As a director, I’m always looking for unexpected ways to shoot food and I thought it’d be funny to imagine how these would look if a big Hollywood director approached them.\" He added: \"Together with my crew, we shot them in just 3 days in NYC. I worked with a very talented crew of camera operators, an art director/prop stylist, prop builder, VFX specialists, a food stylist, production assistants and many others to make them happen.\" Ma also plans to produce more food films in the near future, this time taking inspiration from Christopher Nolan and Alfred Hitchcock. -------------------------------------------------- Follow BI UK on Twitter: http://bit.ly/1Nz3jG3 Follow BI UK on Facebook: http://bit.ly/1VWDkiy Follow BI UK on Instagram: http://bit.ly/2gsLEds Read more on BI UK: uk.businessinsider.com -------------------------------------------------- Business Insider UK is the largest business news site for British readers and viewers in the UK. Our mission: to tell you all you need to know about the big world around you. The BI UK Video team focuses on business, technology, strategy, and culture with an emphasis on unique storytelling and data that appeals to the next generation of leaders.'
Tags: Food , Original , video , hollywood , INSIDER , uk , Business , europe , Cinematography , BI , Directors , food art
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